Women On Bikes SoCal Puts the Chic Into Cycling with Two Fashion Forward Bike Minded Companies for May’s National Bike Month!
Wednesday, April 18, 2012 at 7:25PM From: Melissa Balmer – Editor/Initiative Director Women On Bikes SoCal T. (562) 221-9672 email: wobsocal@gmail.com
Re: Women On Bikes SoCal Puts the Chic Into Cycling with Two Fashion Forward Bike Minded Companies for May’s National Bike Month!
---------------------------------------------------------------------------------------------------------------------
Long Beach CA – Those looking for the latest “cycle chic” ready-for-anything apparel and bike friendly stories for May’s National Bike Month need to turn their focus to Long Beach and Women On BikesSoCal. This week the non profit initiative released the first "must see" promo images on their website for their upcoming September 13, 2012 “Cycle Chic: Past, Present & Future...A Celebration of Dressing for the Destination” urban bike fashion show here: http://www.womenonbikessocal.org/media-room/.
The fun and flirty images feature hot new fall looks from two earth-friendly/bike-friendly Long Beach based fashion companies you need to know about - The Academy boutique and design salon and Yellow 108 sustainable hats and accessories - modeled by two of Long Beach’s most popular and photogenic young bicycle entrepreneurs; Joseph M. Bradley of The Pedaler Society and Nicole Maltz of The Bicycle Stand. These original images by photographer Allan Crawford for Women On Bikes SoCal can be found in web and print resoltion at the media room address listed above.
An initiative of the non-profit bicycle advocacy organization Bikeable Communities, WoBSoCal is an artful mix of bicycle advocacy + engaging fashion forward story telling. The organization recognizes the power of style to connect and empower, and its beguiling images and bold goals are catching the media's attention. Concerned with the rising tide of sedentary diseases, congestion, gas prices and those in need of safe and healthy transportation options, the goal of Women On Bikes SoCal (WoBSoCal) is to double the number of women and girls actively riding bikes in the Southern California region over the next five years. The organization recognizes the power of style to connect and empower, and its beguiling images and bold goals are catching the media's attention. Already featured in bicycling advocacy blogs around the country and a profile in May's upcoming Momentum Magazine, the new organization hopes to channel this interest into "fund"raising and "talent"raising for their “Let’s Double the Women” campaign. Find out more here: http://www.womenonbikessocal.org/doublethewomen/.
About Our Models
Our female model Nicole Maltz and her partner Evan Whitener opened their female friendly bike shop The Bicycle Stand located at 1824 E. Broadway in the scenic Bluff Park neighborhood of Long Beach in December of 2012. Opened in the response to Long Beach’s growing need for bikes for those interested in bicycles that are for transportation as well as sport, the shop is stocked with beautiful and well-priced vintage road bikes, new city and commuter bikes, and stylish bicycle accessories. Learn more at www.bicyclestand.org.
Our male model Joseph M. Bradley and his partner Jesus Chavez are the principals of Long Beach’s safe and easy way to get to your destination in “people powered” style – The Pedaler Society! The new generation in ped-cabs, The Pedaler Society offers convenient transportation in four of Long Beach’s most popular shopping districts: Historic Downtown & The Pike, Belmont Shore, 4th Street & Broadway, and Bixby Knolls. Learn more at www.pedalersociety.com.
About the Clothes
Long Beach is where a dynamic, engaged and trend setting bicycle culture is causing the world to sit up and take notice. Shown in the photos you’ll see on her: The Academy X-cross shirt - sage green, vintage chambray fabric. Developed in Long Beach and Made in Los Angeles $72. E-Z Rider shorts for her. Cotton/Stretch blend, made in Los Angeles $42. Both are coming for the fall 2012 line. Call for availability 562.373.5112 or visit the store at 429 E. 1st Street in Long Beach, 90802. From Yellow 108: Zero Waste Infinity Scarf in Orange $24.00, Flat Top Blue Fade Lens bamboo sunglasses $130.00. Available online at: http://www.yellow108.com/collections/.
On Him: The Academy X-cross shirt, vintage chambray fabric - bright sky blue. Developed in Long Beach and Made in Los Angeles $72. Skinny Ties, selvage wool/cotton blend. Made in Long Beach $24. E-Z Rider slim pants. Cotton/Stretch blend, made in Los Angeles $42. Call for availability 562.373.5112 or visit the store at 429 E. 1st Street in Long Beach, 90802. From Yellow 108: Brown Felt Feel fedora $38.00, and Round About Cacao bamboo sunglasses $130.00. Available online at: http://www.yellow108.com/collections/.
About the "Cycle Chic: Past, Present & Future" Urban Bike Fashion Show
Details on September 13th’s “Cycle Chic: Past, Present & Future...A Celebration of Dressing for the Destination” urban bike fashion show will celebrate both bicycling and urban fashion in dramatic setting in downtown Long Beach. The show will be held at the end of the national "Pro Walk/Pro Bike" conference to benefit the "Let's Double the Women & Girls Riding Bikes" campaign. More information will be available by the beginning of May 2012. Please contact Melissa Balmer at (562) 612-0197 or via email: wobsocal@gmail.com to receive information on fashion and bike submission guidelines, a media or sponsorship kit, or to be put in contact with any of the companies or models shown above. Learn more at www.womenonbikessocal.org.
#End#